Callaway Golf Names Harry Arnett Chief Brand Officer

Callaway Golf has announced that it has appointed Harry Arnett as its new Senior Vice President and Chief Brand Officer.

This marks a return for Harry, who originally worked for Callaway Golf from 2012-2019. 

“Coming back to Callaway means a great deal to me and my family,” he says. “I've long believed Callaway is one of the truly iconic brands in all of sports, and I couldn't be more excited to reunite with the incredible people who make Callaway special.”

Establishing a consumer-focused approach

Harry first joined Callaway Golf as SVP of Marketing and Brand Management in 2012, before going on to take on a role as Executive Vice President at Callaway Brands in 2018. 

In 2019, he went on to co-found performance lifestyle and athleisure apparel brand Municipal, along with Stephen Levinson and Mark Wahlberg. He has held the role of CEO of Municipal for close to seven years, announcing in October 2026 that he had made the decision to step down. 

“We are very excited to have Harry return home to his Callaway family,” says Chip Brewer, President and CEO of Callaway. 

“Harry brings a rare combination of creative vision, commercial instinct and a deep understanding of the golf consumer. During Harry's first chapter with Callaway, he helped establish a more modern, consumer-focused approach to brand building and demand creation that contributed to Callaway's resurgence as a leader in the golf industry.

“During that time, our US hard goods dollar market share, as reported by Golf DataTech, increased over 1,000 basis points to 24.0%, we reclaimed the number one US club brand position from 2015-2020 and we began our market share climb in golf balls that continues to this day. We are excited about what we can accomplish together in this next chapter.”

Strengthening connection with golfers

In his new role as Chief Brand Officer, Harry will lead Callaway’s global brand strategy and demand-creation efforts, helping to bring together brand building, creative communications and all of the brands consumer-facing strategies to help it strengthen its connection with golfers, generate greater momentum around its products and drive market-share growth.

This can be seen in its first-ever brand campaign, launched in December 2025, which focused on human connection and the emotional experience of playing golf. 

“The team has done tremendous work sharpening the Company's focus on golf and putting it in a strong position for its next chapter,” says Harry. 

“Now we have an opportunity to build on that momentum, create new energy around the brand, deepen our connection with golfers and take Callaway to an entirely different level. I can't wait to roll up my sleeves and get to work with the team.”

Who are Callaway Golf’s key partners?

• Foresight Sports: Named the official launch monitor technology partner for Callaway Golf and Topgolf Entertainment Group, integrating GCQuad and GC3 launch monitors across global brands, Tour channels, sales channels, and Toptracer range locations.
• Sky Sports: An official multi-platform broadcast and digital partner across men’s and women’s events on Sky Sports Golf, including linear co-sponsorship, digital advertising and podcast support.
• PGA: Principal national tournament partner branding the National Tournament Schedule as the Callaway PGA National Tournaments and the Open Series as the Chrome Tour PGA Open Series.