Accenture Song Names James Scott-Lennon Ireland Lead

Accenture has announced the appointment of James Scott-Lennon as lead of Accenture Song in Ireland.  

Having been with the company for close to 20 years, James has extensive experience in customer and business transformation. 

“We are in a new dawn, where AI, data, creativity and technology are redesigning how businesses engage customers and create value,” says Sohel Aziz, Senior Managing Director of Accenture Song

 “As we adapt to new technologies, changing customer expectations as well as the opportunities and challenges created by AI, a strong hand on the tiller has never been more important. 

“James has been instrumental in the growth of our business in Ireland and brings a deep knowledge of how customer experience, creativity and technology marry to create meaningful business outcomes.

“I am thrilled to see him lead the next chapter for Accenture Song in Ireland.”

Two decades of experience

James has significant experience in leading large-scale customer and business transformation programmes for Accenture, first joining the company in 2007 as a Business Analyst. 

For more than three years, he has been a member of Accenture Song’s Ireland leadership team – most recently leading its Service practice, where he supported clients in improving the customer experience. 

“Having been part of Accenture Song for the last few years and seen it evolve significantly, stepping into this role feels like the next chapter in a journey that’s been building over that time,” James tells Marketing Chief. 

“What excites me most is the change in customer expectations and the opportunity in front of our clients right now.

“Across every sector, we see increasing momentum towards putting experience, brand and culture at the forefront, and a growing need for organisations to adapt across marketing, sales and customer service. 

“To execute this, we need exceptional creativity, design, new platform delivery and great strategy and advisory to support lasting growth for customer-focused organisations. 

“This is what Accenture Song brings as the largest tech-powered creative group in the world, and I couldn’t be more excited about stepping into the lead role.”

Marketing leadership at Accenture 

This isn’t the only marketing leadership change Accenture has made as of late. 

In September, Accenture named Melissa Fein its US Media Lead for Accenture Song, while Emma Chalwin, formerly the Chief Marketing Officer of Workday, was named Chief Marketing Officer of Accenture on September 8.

She took over from Jill Kramer, who left the company for Mastercard in December 2025. 

Commenting on her appointment, Emma said: “Accenture is one of the world's most admired companies, and I am truly honored to build on the legacy of its brand at a time when organisations are reimagining growth in the age of AI.

“This is an extraordinary opportunity to help shape Accenture’s next chapter of reinvention, building market influence, driving demand and deepening client relationships. I’m excited to harness the power of AI while keeping human connection at the heart of everything we do.”

Who are Accenture’s key partners?

• Google Cloud: In September 2026, Accenture and Google Cloud launched the Accenture Gemini Enterprise Business Group, a global group designed to help clients scale Gemini Enterprise outcomes in the agentic AI era.
  
• Adobe: Together, Accenture and Adobe connect data, technology and talent to empower businesses to create tailored, immersive experiences.
• ServiceNow: ServiceNow and Accenture use AI and Cloud capabilities to reinvent work for businesses and governments around the world, while also helping customers innovate in new ways. 
• NVIDIA: By combining Accenture’s AI scaling frameworks and industry expertise with NVIDIA AI software and accelerated computing, the two companies are delivering rapid and scalable AI-led reinvention.