Top 10 Chief Marketing Officers
Below, we list our top ten influential Chief Marketing Officers (CMOs) who have succeeded in shaping the marketing landscape in major firms.
Our list provides insights into each CMO’s career trajectory, notable achievements, and the impact they've had on their respective organisations. It also showcases the diversity of industries and backgrounds represented in top marketing roles.
10. Dara Treseder - Autodesk
Treseder held similar roles at Peloton and GE Ventures earlier in her career, before becoming CEO at Autodesk. Her focus includes driving digital transformation strategies that enhance customer engagement across multiple platforms while promoting sustainability initiatives within design software solutions offered by Autodesk.
9. Greg Joswiak - Apple Inc.
Joswiak is Apple Inc.'s senior vice president of worldwide marketing. He has played a key role in shaping Apple's product launches and marketing strategies over decades. His contributions have included overseeing major advertising campaigns that highlight Apple's innovations while maintaining strong brand loyalty among consumers.
8. Marcel Marcondes - Anheuser-Busch InBev
Marcondes started his career at Procter & Gamble before joining AB InBev in 2018 as CMO for North America. His current role requires he oversee global marketing efforts. Marcondes has been instrumental in launching innovative campaigns that connect with diverse consumer segments, while promoting sustainability initiatives within the beverage industry.
7. Tim Ellis - National Football League (NFL)
Ellis began his career in sports marketing before joining the NFL to lead its brand strategy and advertising efforts. His previous roles include significant positions within major sports organisations where he developed successful marketing campaigns that expanded audience reach. Under his leadership, the NFL has focused on inclusivity initiatives while maintaining its status as a leading sports league globally.
6. Tariq Hassan - McDonald's, US
Hassan's career began at Omnicom Group, followed by roles at Bank of America and HP. He has been instrumental in McDonald's digital transformation efforts, including the enhancement of its mobile app and loyalty programme, having joined the company in 2021. He is also known for championing diversity and inclusion initiatives.
5. Jill Cress - National Geographic Partners
Jill Cress began her career in marketing at Procter & Gamble, where she developed foundational skills in brand management. She has held the CMO position at National Geographic Partners since 2019, bringing extensive experience from her previous roles, including senior marketing positions at Visa and American Express. At National Geographic, she leads a marketing team that focuses on promoting the brand's mission of exploration and conservation across various platforms.
4. Alicia Tillman - Delta Air Lines
Tillman began her career at American Express before moving to SAP, where she led significant branding efforts that increased the company's market value substantially. At Delta, she oversees a marketing team dedicated to enhancing customer experience and loyalty programmes. Her previous roles include leading global marketing initiatives at SAP and Amex.
3. Frank Cooper III - Visa
Frank Cooper III serves as Visa’s CMO, having joined the payment network company in May 2022. Cooper's career began in the entertainment industry, with executive roles at Motown Records and Def Jam Recordings. His career highlights include being recognised as one of the '100 Most Creative People in Business' by Fast Company. At Visa, Cooper leads the global marketing strategy and is a member of the Executive Committee. Prior to Visa, he worked as Senior Managing Director and Global CMO at BlackRock, CMO and Chief Creative Officer at BuzzFeed, and held a position in Global Consumer Engagement at PepsiCo.
2. William White - Walmart
White started his career in retail marketing and joined Walmart in 2020. He leads a large marketing team focused on enhancing customer experience and driving digital transformation. Before Walmart, he held positions at major brands such as Target and Procter & Gamble. His achievements include implementing strategies that have significantly increased customer loyalty and engagement. Walmart employs over 2 million people globally, with operations in multiple countries.
1. Marian Lee - Netflix
Lee began her career as a management consultant at PwC before transitioning to the entertainment industry. Prior to joining Netflix in 2021, she held the position of Vice President and Co-Head of Music at Spotify, and various roles at Condé Nast. At Netflix, Lee has overseen the launch of over 800 Netflix Originals - programmes commissioned and produced in-house. Her leadership has specifically contributed to the success of content such as Glass Onion: A Knives Out Mystery and Wednesday. She has also implemented significant marketing strategies leading to substantial audience engagement and brand growth.