JPMorgan Partners with Olympic Committee for LA28 Games

JPMorgan Chase has announced a partnership with the International Olympic Committee , making the firm the first global banking partner in Olympic history. 

This sponsorship deal will include the Los Angeles 2028 Olympic and Paralympic Games, and the French Alps 2030 Olympic and Paralympic Winter Games. 

The company will also become a founding partner of the LA28 Games, and the Official Bank of Team USA. 

The firm has also reached an agreement with LA28 to become the Official Bank of Team USA and LA28, and a Founding Partner of the LA28 Games.

Other partners include Coca-Cola, Airbnb and Samsung.

Kirsty Coventry, President of the IOC, commented: “JPMorgan Chase is the first Global Partner from the banking sector in Olympic history, and we are proud to welcome them to the Worldwide Olympic Partner programme. 

“This partnership reflects our shared values of ambition, excellence and will support the Olympic Movement and sport around the world. JPMorganChase’s global reach and expertise will deliver lasting support for athletes and help create a lasting impact in communities worldwide.”

Supporting athletes through sponsorship

The partnership with the LA28 Games is a strong fit for the JPMorgan brand, with the firm having had a presence in Los Angeles for more than 135 years. 

In LA, the company has more than 330 retail branches, where it serves five million consumer banking clients and 589,000 small business clients. 

The company says it has “helped create economic opportunity,” in the area during that time, by “creating jobs, supporting businesses and helping families thrive”. 

This partnership is an extension of that work, with the company developing initiatives alongside wider Olympic promotion to strengthen the Olympic and Paralympic athletes' long-term financial health. 

This includes holistically supporting Olympians through financial health workshops through the International Olympic Committee's Athlete365 platform, which acts as a community for elite athletes, offering resources for career transitions, career and health. 

Jamie Dimon, Chairman and CEO of JPMorgan Chase, says of the partnership: “We are honoured to be a Worldwide Partner of the Olympic and Paralympic Games, supporting athletes, fans, businesses and communities around the globe. 

“Olympians and Paralympians are more than athletes – they are our customers, clients and employees, and their dreams extend beyond the Games. We bank the communities they call home, finance the facilities where they train, help them start businesses and plan for their futures. Their journeys reflect the aspirations of millions we serve every day, and we’re excited to support them.”

Engaging Olympic audiences

Alongside this partnership, JPMorgan Chase is also investing in a partnership with NBCUniversal, designed to support the company’s multi-platform coverage of the LA28 Games.

This partnership will involve highlighting competitions and athlete journeys in “new and exciting ways,” to improve engagement. 

“LA28 represents one of the most powerful stages in sports, posing a once‑in‑a‑generation opportunity – and partnering with JPMorganChase ensures we bring the games to viewers with unmatched scale, innovation and purpose,” says Mark Marshall, Chairman, Global Advertising & Partnerships at NBCUniversal. “JPMorganChase’s leadership across banking, community impact and global sport makes them an essential partner and together, we’ll deliver a multi‑platform storytelling experience that elevates the Games and inspires viewers.”