Bottega Veneta Appoints New Marketing VP for Americas

Bottega Veneta has named Jodie Chan as Vice President of Marketing and Communications, Americas, taking over from Jenny Kim in a move that signals the luxury brand's commitment to strengthening its regional marketing presence.

Starting 29 April, Jodie will lead the development and execution of marketing and communications strategy across the Americas. The appointment comes as parent company Kering implements its turnaround strategy aimed at improving profitability, announced in April 2026, and follows the departure of former CEO Bartolomeo Rongone at the end of March.

Marketing expertise in luxury

Jodie arrives at Bottega Veneta from Versace, where she served as Vice President of Marketing and Communications for the Americas. In that role, she directed North American marketing strategy during the brand's acquisition by Capri Holdings.

Her background includes over six years as Vice President of Global Marketing and Communications at Carolina Herrera. She has also held marketing positions at Altuzarra, Louis Vuitton and Ralph Lauren.

She succeeds Jenny Kim, who departed Bottega Veneta in February to become Chief Communications and Image Officer at Dior.

Leadership changes at Bottega

The marketing appointment is part of broader leadership changes at the company.

Kering announced in January 2026 that Bartolomeo would step down in March 2026 to become CEO of Moncler Group after more than seven years leading Bottega Veneta.

Reflecting on his tenure at Bottega Veneta via LinkedIn, Bartolomeo said his time had been "about so much more than just collections, strategies or numbers. It's been a beautiful story woven with craft, creativity and above all a profound sense of family."

"From the very first day, I was touched by the richness of our heritage and the extraordinary spirit that flows through every element of this magic brand," he continued. "It is each and every one of you, your dedication, your humility, your solid pursuit of excellence, that has breathed life into this maison and made it truly exceptional. Together, we embraced our values with authenticity, creating work that speaks of timeless beauty."

Luca de Meo, Chief Executive Officer of Kering, says upon Bartolomeo's departure that he had "achieved important milestones with his team," and made a "significant contribution" to the company during his tenure.

Repositioning strategy for markets

Kering unveiled its strategic vision in April to "reinforce operational excellence" after group sales declined 10% in 2025.

The turnaround strategy, called ReconKering, aims to reposition the brand as 'True Luxury' by prioritising creativity, craftsmanship, cultural relevance and product relevance. The approach also incorporates new technologies to address changing consumer expectations.

Under the strategy, each Kering brand is developing a distinct identity. Bottega Veneta is being positioned as a "deeply distinctive vision of luxury, rooted in discretion, restraint and self confidence."

The brand plans to expand beyond leather goods to offer "a complete women's and men's wardrobe" whilst working to enhance desirability and increase cultural visibility in key markets.

Luca says of the strategy: "ReconKering is our way of reconnecting with what makes Kering unique, while embracing what luxury is becoming. True Luxury is our mission, and Next Luxury is our horizon.

"This plan brings the two together with the agility of a challenger, a renewed focus on desirability and a stronger commitment to execution. We approach this next phase with ambition, humility and a deep confidence in our teams, who will be the driving force behind the Group's return to growth and improved performance."