Sophie Brooks
Deputy Editor
Sophie is the Deputy Editor of Business Chief.
With a first class BA in Broadcast and Multimedia Journalism from UEA, she covers top business leadership and CEO strategy.
Articles by Sophie Brooks
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BYD partners with Manchester City Football Club as Official Automotive Partner in multi-year global brand expansion strategy
Featured
PepsiCo leveraged its Super Bowl LX sponsorship to showcase sustainability initiatives, from reusable cups to AI-powered recycling
Oatly has lost its Supreme Court fight to use "milk" in UK marketing, forcing a rethink of plant-based branding and category positioning across the sector
Featured
Target consolidates merchandising under new Chief Merchandising Officer Cara Sylvester as CEO Michael Fiddelke drives strategic reset