https://marketingchief.com/news/lufthansa-groups-rebrand-signals-new-strategic-directionhttps://assets.bizclikmedia.net/1200/f5a3f5439442015c53d97c96d85a9dec:98868cf7dcb7aff6cb26e545fd0e4d5b/1722581692987-e-1767225600-v-beta-t-lqweldjme6tgewciqtesg1ey0t4azr0ff9kemspnzsm.jpgDieter R. F. Vranckx, Chief Commercial Officer, says the change in brand identity reflects "our strategic brand values and a promise we want to make to our passengers across all our brands"Dieter R. F. Vranckx, Chief Commercial Officer, says the change in brand identity reflects "our strategic brand values and a promise we want to make to our passengers across all our brands"https://assets.bizclikmedia.net/1200/a0db0a27c04ce485be020fd79dd9c587:4f31adaff48764c1ce6fc781b3a8360b/lufthansagroup-lounge.jpgThe rebrand ties all the Group's airlines under the same umbrella (Credit: Lufthansa Group)The rebrand ties all the Group's airlines under the same umbrella (Credit: Lufthansa Group)https://assets.bizclikmedia.net/1200/3218644321fbe4eee6e1b896e2526cbc:9327ea31a039862f1d9525ff036b9ccb/lufthansagrouplogoimraum.png.jpgThe new brand identity of the Group (Credit: Lufthansa Group)The new brand identity of the Group (Credit: Lufthansa Group)https://assets.bizclikmedia.net/1200/4acb26a217c33be27c26edee5b574d8f:41e9cc523be86c8ea7ab68dfc521f265/premium-check-in-bereich-wartebereich.jpgInside the new check-in lounge (Credit: Lufthansa Group)Inside the new check-in lounge (Credit: Lufthansa Group)