https://marketingchief.com/news/intuit-improving-customer-trust-through-authentic-marketinghttps://assets.bizclikmedia.net/1200/1145555d00651ef182c5b800de3525c3:ce9f7265f9e0993b8c66f24b92ba4ea6/uk-clustomer-brand-campaign-image-4-press-release.png.jpgMailchimp’s Clustomer campaign turned a customer pain point into creative storytelling. Credit: Intuit MailchimpMailchimp’s Clustomer campaign turned a customer pain point into creative storytelling. Credit: Intuit Mailchimphttps://assets.bizclikmedia.net/1200/f4bbfa8b190d8bfb99472b62fdb934ef:a20f5b07f51ed886135366b92c6032a8/jeremy-jones-image-from-x-1.jpgJeremy Jones, Global Head of Creative at Intuit Mailchimp. Credit: Jeremy Jones XJeremy Jones, Global Head of Creative at Intuit Mailchimp. Credit: Jeremy Jones Xhttps://assets.bizclikmedia.net/1200/c1cfea11eb0170b95588380702036099:85d8c0fcdc484acb66874c2bf88b828e/uk-clustomer-brand-campaign-image-2-press-release.png.jpgBrand transparency is key to rebuilding customer trust, Intuit research finds. Credit: Intuit MailchimpBrand transparency is key to rebuilding customer trust, Intuit research finds. Credit: Intuit Mailchimphttps://assets.bizclikmedia.net/1200/88119bb1d6661192f6de39eeefd08e0d:5b8cf385da18be586eb7b186c47fa5d6/jeremy-jones-1.png.jpgOnly 30% are comfortable with AI-made content with extensive human oversight. Credit: Intuit MailchimpOnly 30% are comfortable with AI-made content with extensive human oversight. Credit: Intuit Mailchimphttps://assets.bizclikmedia.net/1200/efc1ecdad8b2d0e60dc5bbf07d9e1319:efa8eb4993e39b30ef2c5fa1e84e57c4/maxresdefault.jpgThe Clustomer campaign turned a customer pain point into creative storytelling. Credit: Intuit MailchimpThe Clustomer campaign turned a customer pain point into creative storytelling. Credit: Intuit Mailchimphttps://assets.bizclikmedia.net/1200/b66df600d2ed0a1fa16ec8de378015ac:7ca601adfd92b907da0425bdaf38871b/clustomer-ooh-pr-c-uk-scaled.jpgIntuit finds 28% of repeat purchases come down to customer routine. Credit: Intuit MailchimpIntuit finds 28% of repeat purchases come down to customer routine. Credit: Intuit Mailchimp